The weaknesses of ActiveCampaign (2022)
I love ActiveCampaign. Ever since I started using it a couple of years ago, I’ve worked with a few dozen clients using it and convinced several people to switch providers. That said, ActiveCampaign (I’ll call it AC for short) has a few unfortunate weaknesses. These become more apparent for larger companies with more custom needs, […]
How to set up UTM tracking and site tracking across all forms with AC
By the end of this post, you’ll know how to set up UTM tracking and site tracking across an entire site at once (without having to edit every form manually). In layman’s terms, this will enable you to see in ActiveCampaign: What pages someone visited on your site after they submit a form What site […]
Dynamic quiz results email for How I Met My Dog
How I Met My Dog created a new quiz where users could answer personality questions about themselves and up to four of their dogs. These answers are processed with custom code to give the user results and insights about how their personality compares to their dog(s)’. The team hired me to take those results and […]
How to correct an email marketing mistake (and turn it into a win)
Even with a great quality assurance system, email marketing mistakes will happen. You’ll send the wrong link, include typos, or send a totally confusing email. When this happens, don’t panic! See this as an opportunity to learn, to brand yourself, and to potentially get even more attention on your call-to-action. Why should you listen to […]
How to integrate Clickfunnels emails and site tracking with ActiveCampaign (the optimal way)
There are a few ways to integrate ActiveCampaign with Clickfunnels, each with their drawbacks. I’ll cover all three and let you decide what you want to use! You can click the links to skip to the method you want to use. 1. Use the built-in integration with Clickfunnels and ActiveCampaign. Drawbacks: it doesn’t trigger ActiveCampaign […]
How to create an automated email welcome sequence with multiple entry points in ActiveCampaign
If you collect email subscribers from multiple different locations and offer different content in return, you’re going to run into a couple of complications. 1. If a current subscriber wants a second email-gated piece of content, you want to send it to them without welcoming them twice. 2. You have to know which piece of […]
