I’m done with coercive sales

I’ve been interested in business and selling ever since I was a lil’ tot. I once parked myself on the edge of our quiet suburban driveway with some of my old toys piled onto a red wagon, and a carefully crafted sign to sell them: I wrote “for your kids” because I figured the parents […]

The weaknesses of ActiveCampaign (2022)

I love ActiveCampaign. Ever since I started using it a couple of years ago, I’ve worked with a few dozen clients using it and convinced several people to switch providers. That said, ActiveCampaign (I’ll call it AC for short) has a few unfortunate weaknesses. These become more apparent for larger companies with more custom needs, […]

How to make a dynamic WordPress page with Javascript

Have you ever wanted to make a page change depending on where visitors are coming from, or create a page with a few slight variations? What you want to avoid is duplicating the page and making multiple versions. What if you want to update some of the copy or design in the page? Now you’ll […]

How to Send Dynamic Time-Based Email Reminders with ActiveCampaign

Out of the box, ActiveCampaign provides a way to send emails based on a dynamic date field (such as sending a reminder one day before a call). But it doesn’t provide a way to send email reminders a set amount of time before a dynamic event, such as a call or webinar. For any event […]

How to set up UTM tracking and site tracking across all forms with AC

By the end of this post, you’ll know how to set up UTM tracking and site tracking across an entire site at once (without having to edit every form manually). In layman’s terms, this will enable you to see in ActiveCampaign: What pages someone visited on your site after they submit a form What site […]

How to correct an email marketing mistake (and turn it into a win)

Even with a great quality assurance system, email marketing mistakes will happen. You’ll send the wrong link, include typos, or send a totally confusing email. When this happens, don’t panic! See this as an opportunity to learn, to brand yourself, and to potentially get even more attention on your call-to-action. Why should you listen to […]

Try these to improve your conversion rate (29 ideas)

In marketing, far too much emphasis is put on doing new things vs. improving what already works. When you create a landing page that converts pretty well or run an ad that generates solid leads, the immediate thought becomes: “Can I do more of this?” Instead, the question should be “Can I do this even […]