Things you can learn from Pre-Suasion by Robert Cialdini

If you are interested in public speaking, I wrote another article that specifically applies Pre-Suasion to public speaking on my other site.  One of the best new books of 2016 was Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini. After publishing Influence: The Psychology of Persuasion back in 1984, Cialdini was thrust […]

3 things you should know about Google Analytics

Note: This article is intended for people who already use Google Analytics, but don’t know the magic behind the machine. Few people who use Google Analytics are aware of the flaws and idiosyncrasies in the way it collects and processes data. For example, if you’re a content marketer, you likely look at the “time on […]